How to add Google Analytics and Microsoft Clarity

3 min read

Google Analytics #

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the internet. With Google Analytics, you can learn about the people who visit your site, the pages they visit, and how long they stay on each page. You can also use it to track conversions, set goals, and create custom reports. Google Analytics is used by marketers and website owners to understand the effectiveness of their website and to improve its performance.

Google Analytics offers a wide range of features, including:

Traffic and behavior reports: You can see how many people visit your site, where they come from, and what they do while they are there.
Audience reports: You can learn about the demographics of your visitors, including their age, gender, location, and interests.
Acquisition reports: You can see where your visitors come from, including search engines, social media, and referral sites.
Conversion tracking: You can track conversions, such as form submissions or e-commerce transactions, and see which channels are driving the most conversions.
Custom reports: You can create custom reports to see the data that is most relevant to you.
Real-time data: You can see how many people are on your site at any given moment, and what they are doing.
Integration with other Google tools: You can integrate Google Analytics with other Google tools, such as Google Ads, to get a more comprehensive view of your online presence.
Customization and customization: You can customize Google Analytics to fit your specific needs, and use it to track any type of website or app.

This is the first way you can add GTAGS to your WordPress:

Go to Appearance -> Theme File Editor:

On the right locate file called header.php:

Paste gtag code below in this box:

You would usually put the code before </head> tag:

Google Analytics 2 #

To add Google Analytics go to Setting -> Perfmatters, then click on Analytics tab. Here you will need to paste your Tracking id and just click ‘Save Changes’

Note: It may take up to 12 hours for the data to appear in your google analytics account.

Microsoft Clarity #

Microsoft Clarity is a free analytics tool that helps website owners understand how visitors are interacting with their websites. It provides insights into user behavior, including which pages users are spending the most time on, and what actions they are taking on the site. Clarity can also help you identify problems with your website, such as slow loading times or pages that are difficult to navigate. With these insights, you can improve the user experience on your website and increase conversions. Microsoft Clarity is easy to use, and does not require any technical knowledge or coding skills to set up. It can be used on any website, regardless of the platform it is built on.

Some of the features of Microsoft Clarity include:

Heatmaps: You can see where users are clicking on your website, and identify areas that may be confusing or hard to use.
Session recordings: You can watch recordings of user sessions to see how people are interacting with your website in real-time.
User flow: You can see how users are moving through your website, and identify any bottlenecks or areas where they may be dropping off.
Alerts: You can set up alerts to notify you when there are problems with your website, such as slow loading times or errors.
Integration with other tools: You can integrate Microsoft Clarity with other tools, such as Microsoft Power BI, to get a more comprehensive view of your website performance.
Customization: You can customize the way that Microsoft Clarity tracks and reports data, to fit your specific needs.