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  • Abandon Cart

Abandon Cart

Table of Contents
  • Overview
  • Abandon carts admin page
  • Development of Abandon Cart emails
  • Prerequisites
    • To control the behavior and configuration add/verify these new store properties
    • Abandoned Cart Email Job: (Executes Every Day @ 1:00 AM)
    • Abandoned Cart Email Processor and email setting
  • Resending Email
  • Abandoned Cart Email Notification V2.0 (The Campaign)
    • Email 1: The Helpful Reminder
    • Email 2: The Friendly Nudge
    • Email 3: The Hard Sell

Overview #

Research shows that 67% of online shopping carts are abandoned before the customer completes a sale. With our powerful abandoned cart automation work-flows you can remind your customers what they’ve left behind and encourage them to complete their purchase. Abandoned cart messaging makes it easy for online sellers to reconnect with customers who navigate away from their shopping carts, recapture sales, and generate more revenue.

Abandoned cart emails are sent to customers who have added products to their cart but failed to check out.

Abandon carts admin page #

The Abandon carts admin page is used to show the details of the users who added items to the cart but closed the page or left the site without completing the order.

This page can be found in the Order/Abandon Carts menu.

When a logged in customer adds items to the cart, a record is automatically created on the Abandon Cart admin page.

abandon cart

The Abandon Carts administration page contains the following elements:

ElementsDescription
Search toolThe search tool consists of: 
1. Search  by – Dropdown menu to search by Email, Basket Data ID or Days. 
2. Search field – To enter the Email, Basket Data ID or Days. Only the records that match the search will be displayed on the table. 
• Email – Specify a valid email to search by 
• Basket Data ID – Specify the Basket Data ID
• Days – Specify the options: Today, 1-Week, 30-days
3. All Abandon Carts – To refresh the page and show all the records on the table.
Basket Data IDThis code that is given to the abandon cart when its created.
User nameShows the Name and Last name of the user
EmailShows the email of the user that logged in and added items to the cart
Basket DataShows the details of the items added to each cart all of them group and showed per line, with the following information:
• Item Title
• MCW code
• and Qty
Modified TimeShows the updated time of last modification on the cart. If the shoppers add a new item to the cart, the Modified Time column will automatically update
PaginationLimited number of results are displayed on the page, use the pagination to move to a different page
Export sectionThis section has provides two actions: 
1) Status
Click on this button to go to the Import / Export Status admin page and check the status of all the import/export task made on the store.
2) Export
Click on this button to Export all the records on the Abandon Carts admin page

When the customer completes the order, the record won’t be displayed anymore

abandon cart

If the customer leaves the store (logout, closes the page), the record remains.

abandon cart

If the customer adds a new item to the cart, the modified time is updated.

abandon cart

Development of Abandon Cart emails #

The Abandon Cart Notification email will be sent to the customer  who has closed the browser or logged out after adding items to the cart without checkout.  We can also configure after how many days the customer should get an email notification.

We divided this feature into two parts.

  1. a job/processor which monitors for abandoned baskets and add it into abandoned email queue
  2. a email processor which will handle email parameters, email content, and DTO attachments to generate content, and etc.
store properties

Prerequisites #

To control the behavior and configuration add/verify these new store properties #

Property Name:ENABLE_ABANDON_CART_NOTIFICATION

Property Values: True/False

To enable abandoned cart email notification on particular store

Property Name: ABANDON_CART_NOTIFICATION_DAYS

Property Values: Any Positive INTEGER (ex: 1/2/3/…)

To send email after these many days after abandoning the cart

Abandoned Cart Email Job: (Executes Every Day @ 1:00 AM) #

Step 1: Gets All the stores which are enabled abandoned cart notifications

Step 2: For each store get the abandoned basket data available from basketdata table. nickname is null and user id type 2(registered user)

Step 3: Check if No of days condition matches(current date – basket modified date) =ABANDON_CART_NOTIFICATION_DAYS or 1 day by default

Step 4: Add this basket to the abandoned cart email queue with required parameters like vid, baksetid, customer emails, etc.

This processor added new emails to queue, then once the email job triggers and check for entries in the email queue

Abandoned Cart Email Processor and email setting #

Verify the Abandon Cart notification email is available:

Go to Orders/Email Settings/Search for ‘Abandon’. The ‘AbandonCartNotificationEmail’ should be found and the ‘available’ checkbox should be selected.

email settings

Verify the Abandon Cart notification email is set up properly

  1. Go to Orders/Email Settings/Search for ‘Abandon’.
  2. The ‘AbandonCartNotificationEmail’ Click on the icon.

email settings

Resending Email #

To Resend an email state that has already been created,

  • Check the checkbox of the email state or states for which you need to resend the email.
  • Click ‘Resend Email’ button to resend each state. This will then resend the email to the recipient/recipients, useful if the email was never sent or received.

FieldDescription
Template SkinThe template skin used for this email setting would be them1_en (default skin)
Email TypeThe name of the email being used, selected by dropdown, for more information go to Setup Instructions section of the page to learn about each one.
SubjectSpecify the subject that will appear on the email
Subject (other language)Specify the subject of the email being sent in a different language
Email Components ProcessorSpecify the subject of the email being sent in a different language
When this email processor triggers, there is a component attached to this which will invoke and add DTO to model for generating email content

Step 1: Retrieve parameter added in the previous step (Abandoned cart email job) like vid, basketid, etc.
Step 2: Get the details been used in the basketdataId from the BasketData
Step 3: Add all item details to AbandonCartEmailDTO
Step 4: Attach the DTO to model
MailhostBy default and for this particular email the mailhost should be localhost.
UserNameOnly required when the mailhost is not localhost, Username is used to login into the other host. The username is used on this case.
PasswordOnly required when the mailhost is not localhost, Password is used to login into the other host. The password is used on this case.
Affirm User PasswordPassword confirmation. The password is used on this case.
Default SenderThe email of sender who sends out each email. In this case it will be [email protected]
Default Receiver(To)This template is important because after the process of the component processor is finished, the rest of the job will be done by the default email processor for rendering AbandonCartNotificationEmail template and sending email.
TemplateThe template for the SMS. In this case it will not be used.
SMS TemplateThe phone number used to send out the SMS. Which is not used in this case.
Default SMS PhoneAllows the email or SMS to be tested to see if the message will be sent
Note the test section of the page wont appear unless the email setting is being modified not created.
Email & SMS test sendThis slider will set as active this email setting
Enable SMS SendingThis slider will set as active this email setting messages sent by phone

Once finished modifying or creating an email, click the Ok or Update button to process the email settings.

Abandoned Cart Email Notification V2.0 (The Campaign) #

A three-email engagement campaign. The first email is sent to initiate re-engagement, the second to nudge abandoners in the right direction, and the third to make a hard sell — one last shot to close the deal.

Email 1: The Helpful Reminder #

When to send: One hour after cart abandonment

It’s important to send this email as quickly as possible in hopes of reaching the abandoner during the same internet session

List of elements to include

  • Lists or displays the items left in the shopping cart
  • Includes a link back to the shopping cart or checkout process
Email 2: The Friendly Nudge #

When to send: One day after cart abandonment

The second email reminds the abandoner of their existing shopping cart and should create a small sense of urgency. Easy ways to generate urgency include informing customers their carts will soon expire or that the items in their cart are popular and may sell out shortly

List of elements to include

  • Creates subtle urgency
  • Gives a deadline
  • Lists or displays the items left in the shopping cart
  • Includes a link back to the shopping cart or checkout process
Email 3: The Hard Sell #

When to send: Three days after cart abandonment

Until this point, you’ve been nudging and encouraging. For the third email, it’s time to get into selling mode with a tantalizing offer like free shipping or a discount on their order.

List of elements to include

  • Is the final sell
  • Offers discounts and/or free shipping
  • Creates subtle urgency
  • Gives a deadline
  • Lists or displays the items left in the shopping cart
  • Includes a link back to the shopping cart or checkout process

A great abandoned cart follow-up campaign is complex but doable, which will have some positive impact on our business.

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Updated on November 30, 2022
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Table of Contents
  • Overview
  • Abandon carts admin page
  • Development of Abandon Cart emails
  • Prerequisites
    • To control the behavior and configuration add/verify these new store properties
    • Abandoned Cart Email Job: (Executes Every Day @ 1:00 AM)
    • Abandoned Cart Email Processor and email setting
  • Resending Email
  • Abandoned Cart Email Notification V2.0 (The Campaign)
    • Email 1: The Helpful Reminder
    • Email 2: The Friendly Nudge
    • Email 3: The Hard Sell

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