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Getting Started

  • Getting Started Create a new Container store
  • Getting Started eShop
  • Getting Started Marketplace
  • Getting Started Multi Store Ecommerce
  • Getting Started With Accessibility
  • Getting Started With Website Performance
  • Getting Started With Google Analytics
  • Getting Started With Microsoft Clarity

Admin Pages

  • Create a New Supplier Store
  • Setup the Template/Default stores
  • Log in to a Supplier store
Dashboard
  • Dashboard
Catalog and Order Management
    Catalog
    • Product Dimensions
    • Sync Ecommerce
    • Find Products to Sell
    • Inventory
    • Prices
    • Manage Products
      • Products
      • Create Product
      • Edit Product
      • Edit Product Variations
    Orders
    • Quote Request
    • Chat
    • Return and Refunds
    • Click & Collect Orders
    • Manage Orders
About Me
  • General Information
  • Pickup Locations
  • Payment Information
Marketplace
  • Login Access Codes
  • Manage Standard Entities
  • Marketplace Category Mapping
  • Rebuild Marketplace
  • Category Profit Margin
  • Manage Supplier
  • Approve Supplier Data
  • Auction
Appendix
    Documentation Slides
    • About Me
    • Add Items – Suppliers
    • Create a Merchant Store
    • Customers
    • Manage Orders – Supplier
    • Prices – React Admin

System Admin Pages

  • Avetti Commerce Features
  • Ship Station Integration
B2C -Overview
    Templates
    • Catalog Personalization
    • Reset CDTO Cache
    • Template Skins
    People
    • Allowances
    • Customer Activity
    • Customer Properties
    • Customers
    • Member Types
    Marketing
    • A/B Split Tests
    • Add-ons
    • Basket Additions
    • Bundles
    • Coupons
    • Customer Discounts
    • Customer Segments
    • Customer Segment Prices
    • Customer Segment Ads
    • Gift Cards
    • Gift Certificates
    • Promotions
    • Sales Area Geolocation
    • Upsell/Cross-sell
    • Viral Promotions
    Settings
    • Basket Preferences
    • Image Scaling
    • Item Properties
    • Languages
    • Tax Rates
    • Order Preferences
    • Page Parameters
    • Payment Gateways
    • Retail Location
    • Search Dictionary
    • Shipping Countries
    • Shipping Packages
    • Shipping Rates
    • Sitemaps
    • Store Currencies
    • Shipping Exceptions
    • Store Preferences
    • Store Properties
    Audit Logs
    • Audit Log Views
    Catalog
    • Categories
    • Downloadable Items
    • Inventory
    • Item Reviews
    • Item Size/Weight
    • How to attach products to a category in the MCW
    • Manage Facets
    • Manage FAQs
    • Manage Galleries/PDFs
    • Manage Products
    • Multilingual Content
    • Prices
    • Validate Catalog Data
    • View Store
    • Variations
    Advanced
    • CDTO Editor
    • Change Password
    • Password Security Rules
    • Reports Configuration
    • Shopper Pwd Security
    • Site Admin Preferences
    • Solr Categories
    • Solr Items
    Media
    • Manage Media
    Orders
    • Abandon Cart
    • Customer Messages
    • Email State
    • Manage Orders
    • Manage Refunds
    • Reports
B2B - Overview
    Marketplace
      Advanced
      • Solr Items
      • Solr Categories
      • Site Admin Preferences
      • Shopper Pwd Security
      • Reports Configuration
      • Password Security Rules
      • Change Password
      • CDTO Editor
      Catalog
      • Item Status Settings
      • Item Options
      • Prices
      • Manage Facets
      • Item Size/Weight
      • Item Reviews
      • Inventory
      • Categories
      Marketing
      • Viral Promotions
      • Upsell/Cross-sell
      • Shipping Exceptions
      • Sales Area Geolocation
      • Marketing Segments
      • Gift Certificates
      • Gift Cards
      • Customer Segments
      • Customer Segment Prices
      • Customer Segment Ads
      • Customer Retargeting
      • Customer Discounts
      • Coupons
      • Bundles
      Market Place
      • Notifications
      • Master Catalog Products
      • Marketplace Suppliers
      • Marketplace Payments
      • Marketplace Categories
      • Category Profit Margin
      • Approve Products
      Media
      • Manage Media
      Order
      • Manage Refunds
      • Manage Orders
      People
      • Customers
      • Customer Properties
      Settings
      • Basket Preferences
      • Image Scaling
      • Item Properties
      • Order Preferences
      • Payment Gateways
      • Retail Location
      • Tax Rates
      • Store Preferences
      • Store Currencies
      • Shipping Countries
      Templates
      • Manage Templates
      • Reset CDTO Cache
      • Catalog Personalization
    Suppliers
      Catalog
      • Item Properties
      • Inventory
      • Manage Products
      Market Place
      • Approve Products
      • Marketplace Payments
      • Notifications
      Media
      • Manage Media
      Order
      • Customer Messages
      • Reports
      • Manage Refunds
      • Manage Orders
    MCW
      Advanced
      • Change Password
      Market Place
      • Notifications
      • Marketplace Suppliers
      • Approve Products
      Media
      • Manage Media
      Order
      • Customer Messages
      Settings
      • Store Preferences
      • Store Currencies
      • Shipping Countries
      • Item Properties
      Catalog
      • Categories
      • Inventory
      • Item Options
      • Item Reviews
      • Item Size/Weight
      • Item Status Settings
      • Prices
B2B2C - Overview
  • B2B Integration
Import and Export Files
  • Export Orders
  • Import Price and Inventory
  • Importing/Exporting Shipping Rates Spreadsheet
  • Import/Exporting SpreadSheets
  • eShop Features
Appendix
    Documentation Slides
      Others
      • Creating a Supplier Store
      • Rebuild solr
      • Publish
      People
      • Customer Data Management
      • Customers
      • Customer Properties
      Settings
      • Basket Preferences
      • Item Properties
      • MULTI-VALUED PROPERTIES
      • Retail Location
      • Shipping Countries
      • Sitemaps
      • Store Currency
      • STORE PREFERENCES
      • Store Properties
      • Tax Rates
      Advanced
      • Site Admin Preferences
      Reports
      • Business Reports
      Catalog
      • Advanced edit
      • Categories
      • Categories Spreadsheet
      • FREQUENTLY BOUGHT ITEMS
      • Import from XLS
      • Import-Export Advanced Spreadsheet
      • Inventory
      • Item Reviews
      • Manage Facets Manager
      • Simple Add
      • Prices
      • Validate Catalog Data
      • Variations
      Marketing
      • Bundles
      • Basket Additions
      • Coupons
      • Customer Discounts
      • Customer Segments
      • Gift Cards
      • Gift Certificate
      • Promotions
      • Upsell-Cross sell
      Marketplace
      • Approve Products
      Templates
      • Reset CTDO Cache
      Orders
      • Customer Messages
      • Export Orders
      • Email Settings
      • Manage Orders
      • SMS Settings
    Documentation Videos
    • Payment Gateway
    • Retail Location
    • Validate Catalog Data
    • Site Admin Preferences
    • SMS Settings
    • Advanced Edit
    • Variations
    • Manage Orders
    • Categories
    • Basket Preferences
    • Customers
    • Upsell Cross Sell
    • Allowances
    • Customer Discounts
    • Order Preferences
    • Publish
    • Rebuild Solr
    • Email Setting
    • Store Preferences
    • Item Reviews
    • Tax Rates
    • Customer Segments
    • Store Currency
    • Product Data Spreadsheet
    • Export Orders
    • Sitemaps
    • Prices
    • Coupons
    • Bundles
    • Frequently Bought Items
    • Customer Properties
    • Store Properties
    • Multi Valued Properties
    • Gift Cards
    • Promotions
    • Manage Media
    • Gift Certificates
    • Manage Facets
    • Simple Add
    • Import and Export Using Spreadsheet
    • Customer Messages
    • Creating a Supplier Store
    • Approve Products
    • Import XLS
    • Business Reports
    • Item Properties

WordPress

  • Getting Started
  • Document Checklist
  • How to create pages in Wordpress?
  • How to create New Menus?
  • How to edit the Home Page?
  • How to change Favicon and Site Title?
  • How to edit Header and Footer?
  • How to change Header and Footer?
  • How to edit Shipping Policy, Refund Policy and Privacy Policy pages?
  • How to add Google Analytics and Microsoft Clarity
  • Using Existing WP vs Using Fresh WP
  • How to change Logo URL
  • How to create Blog Posts?
  • Blog Look And Layout
  • Netlify Redirects
  • Caching Issues
  • Plugins
Plugins
  • Fluent Forms
  • Perfmatters
  • Blocksy
  • Change SEO Title and Meta Descriptions with Yoast SEO
  • Staging and Backup with WPVivid
  • Stackable
  • Custom Javascript and CSS plugin
Common Issues
  • Does Not Use Passive Listeners
  • Enable Text Compression
  • Preload Largest Content Paint Image
  • Home
  • Docs
  • Getting Started
  • Getting Started With Google Analytics

Getting Started With Google Analytics

Table of Contents
  • What is Google Analytics?
  • What is GA4?
  • Dashboard Reports
    • Bounce Rate
    • Sessions
    • DAU / MAU
    • Add To Carts
  • Metrics

What is Google Analytics? #

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides insights into how users interact with a website, such as the number of visits, average time on site, and the pages visited. This information can be used to optimize a website and improve the user experience. Google Analytics uses cookies and tracking codes to collect data and provide detailed reports and graphs that can be used to measure website performance and make informed decisions about online marketing and website design. It is widely used by businesses, digital marketers, and website owners to gain valuable insights into their online audience and optimize their online presence.

What is GA4? #

Google Analytics 4 is the latest version of Google’s web analytics platform that provides insights into user behavior on websites and apps

Google Analytics 4 offers several benefits compared to previous versions of the platform, including:

  1. Cross-device tracking: This allows you to track users across multiple devices and channels, providing a more complete view of their behavior.
  2. Machine learning: Google Analytics 4 uses machine learning to provide insights and automate data analysis, making it easier for you to understand your data.
  3. Improved integration: It integrates with other Google products such as Google Ads, Google Tag Manager, and Google BigQuery, providing a more streamlined and efficient workflow.
  4. User engagement measurement: The platform provides enhanced measurement of user engagement, such as scroll depth, video engagement, and outbound link clicks.
  5. Customizable reporting: Google Analytics 4 provides customizable reports and dashboards to help you understand your data and make informed decisions.
  6. Event tracking: This allows you to track user interactions with specific elements on a website or app, such as button clicks, form submissions, and page views.
  7. Audience Insights: The Audience Insights feature provides insights into user demographics, interests, and behavior patterns.
  8. Conversions: The Conversions feature allows you to track and analyze conversions, such as form submissions, purchases, and sign-ups.
  9. Universal App tracking: Google Analytics 4 includes the ability to track and analyze user behavior in both websites and apps using a single property.

Avetti Commerce uses Google Analytics so you can gain a deeper understanding of your users and make informed decisions to improve your website or app and drive business growth.

Dashboard Reports #

Avetti Commerce is also working on providing reports using the Google Analytics GA4 Data – Dimensions and Metrics API.

Some reports that will be available directly on the Dashboard are:

Bounce Rate #

The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounced.

Sessions #

The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.

DAU / MAU #

The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.

Add To Carts #

The number of times users added items to their shopping carts.

Metrics #

API NameUI NameDescription
active1DayUsers1-day active usersThe number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report’s date range. Note: this is the same as Active Users.
active28DayUsers28-day active usersThe number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report’s date range.
active7DayUsers7-day active usersThe number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report’s date range.
activeUsersActive usersThe number of distinct users who visited your site or app.
adUnitExposureAd unit exposureThe time that an ad unit was exposed to a user, in milliseconds.
addToCartsAdd to cartsThe number of times users added items to their shopping carts.
advertiserAdClicksAds clicksTotal number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.
advertiserAdCostAds costThe total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data.
advertiserAdCostPerClickAds cost per clickAds cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
advertiserAdCostPerConversionCost per conversionCost per conversion is ad cost divided by conversions.
advertiserAdImpressionsAds impressionsThe total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
averagePurchaseRevenueAverage purchase revenueThe average purchase revenue in the transaction group of events.
averagePurchaseRevenuePerPayingUserARPPUAverage revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
averagePurchaseRevenuePerUserAverage purchase revenue per userThe average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
averageRevenuePerUserARPUAverage revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
averageSessionDurationAverage session durationThe average duration (in seconds) of users’ sessions.
bounceRateBounce rateThe percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
cartToViewRateCart-to-view rateThe number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
checkoutsCheckoutsThe number of times users started the checkout process. This metric counts the occurrence of the ‘begin_checkout’ event.
cohortActiveUsersCohort active usersThe number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
cohortTotalUsersCohort total usersThe total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort’s selection date range. For report rows later than the ochort’s selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
conversionsConversionsThe count of conversion events. Events are marked as conversions at collection time; changes to an event’s conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
crashAffectedUsersCrash-affected usersThe number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name “app_exception”.
crashFreeUsersRateCrash-free users rateThe number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
dauPerMauDAU / MAUThe rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
dauPerWauDAU / WAUThe rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
ecommercePurchasesEcommerce purchasesThe number of times users completed a purchase. This metric counts ‘purchase’ events; this metric does not count ‘in_app_purchase’ and subscription events.
engagedSessionsEngaged sessionsThe number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
engagementRateEngagement rateThe percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
eventCountEvent countThe count of events.
eventCountPerUserEvent count per userThe average number of events per user (Event count divided by Active users).
eventValueEvent valueThe sum of the event parameter named ‘value’.
eventsPerSessionEvents per sessionThe average number of events per session (Event count divided by Sessions).
firstTimePurchaserConversionRateFirst-time purchaser conversionThe percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
firstTimePurchasersFirst time purchasersThe number of users that completed their first purchase event.
firstTimePurchasersPerNewUserFirst-time purchasers per new userThe average number of first time purchasers per new user.
itemListClickEventsItem-list click eventsThe number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the ‘select_item’ event.
itemListClickThroughRateItem list click through rateThe number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
itemListViewEventsItem-list view eventsThe number of times the item list was viewed. This metric counts the occurrence of the ‘view_item_list’ event.
itemPromotionClickThroughRateItem promotion click through rateThe number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
itemRevenueItem revenueThe total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
itemViewEventsItem view eventsThe number of times the item details were viewed. The metric counts the occurrence of the ‘view_item’ event.
itemsAddedToCartItems added to cartThe number of units added to cart for a single item. This metric counts the quantity of items in ‘add_to_cart’ events.
itemsCheckedOutItems checked outThe number of units checked out for a single item. This metric counts the quantity of items in ‘begin_checkout’ events.
itemsClickedInListItems clicked in listThe number of units clicked in list for a single item. This metric counts the quantity of items in ‘select_item’ events.
itemsClickedInPromotionItems clicked in promotionThe number of units clicked in promotion for a single item. This metric counts the quantity of items in ‘select_promotion’ events.
itemsPurchasedItems purchasedThe number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
itemsViewedItems viewedThe number of units viewed for a single item. This metric counts the quantity of items in ‘view_item’ events.
itemsViewedInListItems viewed in listThe number of units viewed in list for a single item. This metric counts the quantity of items in ‘view_item_list’ events.
itemsViewedInPromotionItems viewed in promotionThe number of units viewed in promotion for a single item. This metric counts the quantity of items in ‘view_promotion’ events.
newUsersNew usersThe number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
organicGoogleSearchAveragePositionOrganic google search average positionThe average ranking of your website URLs for the query reported from Search Console. For example, if your site’s URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.
organicGoogleSearchClickThroughRateOrganic google search click through rateThe organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.
organicGoogleSearchClicksOrganic google search clicksThe number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.
organicGoogleSearchImpressionsOrganic google search impressionsThe number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.
promotionClicksPromotion clicksThe number of times an item promotion was clicked. This metric counts the occurrence of the ‘select_promotion’ event.
promotionViewsPromotion viewsThe number of times an item promotion was viewed. This metric counts the occurrence of the ‘view_promotion’ event.
publisherAdClicksPublisher ad clicksThe number of ad_click events.
publisherAdImpressionsPublisher ad impressionsThe number of ad_impression events.
purchaseRevenuePurchase revenueThe sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: ‘purchase’, ‘ecommerce_purchase’, ‘in_app_purchase’, ‘app_store_subscription_convert’, and ‘app_store_subscription_renew’. Purchase revenue is specified by the ‘value’ parameter in tagging.
purchaseToViewRatePurchase-to-view rateThe number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
purchaserConversionRatePurchaser conversionThe percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
returnOnAdSpendReturn on ad spendReturn On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
screenPageViewsViewsThe number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
screenPageViewsPerSessionViews per sessionThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
screenPageViewsPerUserViews per userThe number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
scrolledUsersScrolled usersThe number of unique users who scrolled down at least 90% of the page.
sessionConversionRateSession conversion rateThe percentage of sessions in which any conversion event was triggered.
sessionsSessionsThe number of sessions that began on your site or app (event triggered: session_start).
sessionsPerUserSessions per userThe average number of sessions per user (Sessions divided by Active Users).
shippingAmountShipping amountShipping amount associated with a transaction. Populated by the ‘shipping’ event parameter.
taxAmountTax amountTax amount associated with a transaction. Populated by the ‘tax’ event parameter.
totalAdRevenueTotal ad revenueThe total advertising revenue from both Admob and third-party sources.
totalPurchasersTotal purchasersThe number of users that logged purchase events for the time period selected.
totalRevenueTotal revenueThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
totalUsersTotal usersThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
transactionsTransactionsThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
transactionsPerPurchaserTransactions per purchaserThe average numer of transactions per purchaser.
userConversionRateUser conversion rateThe percentage of users who triggered any conversion event.
userEngagementDurationUser engagementThe total amount of time (in seconds) your website or app was in the foreground of users’ devices.
wauPerMauWAU / MAUThe rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.

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Updated on January 31, 2023
Getting Started With Website PerformanceGetting Started With Microsoft Clarity

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Table of Contents
  • What is Google Analytics?
  • What is GA4?
  • Dashboard Reports
    • Bounce Rate
    • Sessions
    • DAU / MAU
    • Add To Carts
  • Metrics

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