Getting Started With Google Analytics

Google Analytics 4 offers several benefits compared to previous versions of the platform, including:

1. Cross-device tracking: This allows you to track users across multiple devices and channels, providing a more complete view of their behavior.
2. Machine learning: Google Analytics 4 uses machine learning to provide insights and automate data analysis, making it easier for you to understand your data.
3. Improved integration: It integrates with other Google products such as Google Ads, Google Tag Manager, and Google BigQuery, providing a more streamlined and efficient workflow.
4. User engagement measurement: The platform provides enhanced measurement of user engagement, such as scroll depth, video engagement, and outbound link clicks.
5. Customizable reporting: Google Analytics 4 provides customizable reports and dashboards to help you understand your data and make informed decisions.
6. Event tracking: This allows you to track user interactions with specific elements on a website or app, such as button clicks, form submissions, and page views.
7. Audience Insights: The Audience Insights feature provides insights into user demographics, interests, and behavior patterns.
8. Conversions: The Conversions feature allows you to track and analyze conversions, such as form submissions, purchases, and sign-ups.
9. Universal App tracking: Google Analytics 4 includes the ability to track and analyze user behavior in both websites and apps using a single property.

Avetti Commerce uses Google Analytics so you can gain a deeper understanding of your users and make informed decisions to improve your website or app and drive business growth.

Avetti Commerce is also working on providing reports using the Google Analytics GA4 Data – Dimensions and Metrics API.

Some reports that will be available directly on the Dashboard are:

The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounced.

The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.

The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.

The number of times users added items to their shopping carts.

API Name	UI Name	Description
active1DayUsers	1-day active users	The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report’s date range. Note: this is the same as Active Users.
active28DayUsers	28-day active users	The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report’s date range.
active7DayUsers	7-day active users	The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report’s date range.
activeUsers	Active users	The number of distinct users who visited your site or app.
adUnitExposure	Ad unit exposure	The time that an ad unit was exposed to a user, in milliseconds.
addToCarts	Add to carts	The number of times users added items to their shopping carts.
advertiserAdClicks	Ads clicks	Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.
advertiserAdCost	Ads cost	The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data.
advertiserAdCostPerClick	Ads cost per click	Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
advertiserAdCostPerConversion	Cost per conversion	Cost per conversion is ad cost divided by conversions.
advertiserAdImpressions	Ads impressions	The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
averagePurchaseRevenue	Average purchase revenue	The average purchase revenue in the transaction group of events.
averagePurchaseRevenuePerPayingUser	ARPPU	Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
averagePurchaseRevenuePerUser	Average purchase revenue per user	The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
averageRevenuePerUser	ARPU	Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
averageSessionDuration	Average session duration	The average duration (in seconds) of users’ sessions.
bounceRate	Bounce rate	The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
cartToViewRate	Cart-to-view rate	The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
checkouts	Checkouts	The number of times users started the checkout process. This metric counts the occurrence of the ‘begin_checkout’ event.
cohortActiveUsers	Cohort active users	The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
cohortTotalUsers	Cohort total users	The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort’s selection date range. For report rows later than the ochort’s selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
conversions	Conversions	The count of conversion events. Events are marked as conversions at collection time; changes to an event’s conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
crashAffectedUsers	Crash-affected users	The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name “app_exception”.
crashFreeUsersRate	Crash-free users rate	The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
dauPerMau	DAU / MAU	The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
dauPerWau	DAU / WAU	The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
ecommercePurchases	Ecommerce purchases	The number of times users completed a purchase. This metric counts ‘purchase’ events; this metric does not count ‘in_app_purchase’ and subscription events.
engagedSessions	Engaged sessions	The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
engagementRate	Engagement rate	The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
eventCount	Event count	The count of events.
eventCountPerUser	Event count per user	The average number of events per user (Event count divided by Active users).
eventValue	Event value	The sum of the event parameter named ‘value’.
eventsPerSession	Events per session	The average number of events per session (Event count divided by Sessions).
firstTimePurchaserConversionRate	First-time purchaser conversion	The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
firstTimePurchasers	First time purchasers	The number of users that completed their first purchase event.
firstTimePurchasersPerNewUser	First-time purchasers per new user	The average number of first time purchasers per new user.
itemListClickEvents	Item-list click events	The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the ‘select_item’ event.
itemListClickThroughRate	Item list click through rate	The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
itemListViewEvents	Item-list view events	The number of times the item list was viewed. This metric counts the occurrence of the ‘view_item_list’ event.
itemPromotionClickThroughRate	Item promotion click through rate	The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
itemRevenue	Item revenue	The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
itemViewEvents	Item view events	The number of times the item details were viewed. The metric counts the occurrence of the ‘view_item’ event.
itemsAddedToCart	Items added to cart	The number of units added to cart for a single item. This metric counts the quantity of items in ‘add_to_cart’ events.
itemsCheckedOut	Items checked out	The number of units checked out for a single item. This metric counts the quantity of items in ‘begin_checkout’ events.
itemsClickedInList	Items clicked in list	The number of units clicked in list for a single item. This metric counts the quantity of items in ‘select_item’ events.
itemsClickedInPromotion	Items clicked in promotion	The number of units clicked in promotion for a single item. This metric counts the quantity of items in ‘select_promotion’ events.
itemsPurchased	Items purchased	The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
itemsViewed	Items viewed	The number of units viewed for a single item. This metric counts the quantity of items in ‘view_item’ events.
itemsViewedInList	Items viewed in list	The number of units viewed in list for a single item. This metric counts the quantity of items in ‘view_item_list’ events.
itemsViewedInPromotion	Items viewed in promotion	The number of units viewed in promotion for a single item. This metric counts the quantity of items in ‘view_promotion’ events.
newUsers	New users	The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
organicGoogleSearchAveragePosition	Organic google search average position	The average ranking of your website URLs for the query reported from Search Console. For example, if your site’s URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.
organicGoogleSearchClickThroughRate	Organic google search click through rate	The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.
organicGoogleSearchClicks	Organic google search clicks	The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.
organicGoogleSearchImpressions	Organic google search impressions	The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.
promotionClicks	Promotion clicks	The number of times an item promotion was clicked. This metric counts the occurrence of the ‘select_promotion’ event.
promotionViews	Promotion views	The number of times an item promotion was viewed. This metric counts the occurrence of the ‘view_promotion’ event.
publisherAdClicks	Publisher ad clicks	The number of ad_click events.
publisherAdImpressions	Publisher ad impressions	The number of ad_impression events.
purchaseRevenue	Purchase revenue	The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: ‘purchase’, ‘ecommerce_purchase’, ‘in_app_purchase’, ‘app_store_subscription_convert’, and ‘app_store_subscription_renew’. Purchase revenue is specified by the ‘value’ parameter in tagging.
purchaseToViewRate	Purchase-to-view rate	The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
purchaserConversionRate	Purchaser conversion	The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
returnOnAdSpend	Return on ad spend	Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
screenPageViews	Views	The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
screenPageViewsPerSession	Views per session	The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
screenPageViewsPerUser	Views per user	The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
scrolledUsers	Scrolled users	The number of unique users who scrolled down at least 90% of the page.
sessionConversionRate	Session conversion rate	The percentage of sessions in which any conversion event was triggered.
sessions	Sessions	The number of sessions that began on your site or app (event triggered: session_start).
sessionsPerUser	Sessions per user	The average number of sessions per user (Sessions divided by Active Users).
shippingAmount	Shipping amount	Shipping amount associated with a transaction. Populated by the ‘shipping’ event parameter.
taxAmount	Tax amount	Tax amount associated with a transaction. Populated by the ‘tax’ event parameter.
totalAdRevenue	Total ad revenue	The total advertising revenue from both Admob and third-party sources.
totalPurchasers	Total purchasers	The number of users that logged purchase events for the time period selected.
totalRevenue	Total revenue	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
totalUsers	Total users	The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
transactions	Transactions	The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
transactionsPerPurchaser	Transactions per purchaser	The average numer of transactions per purchaser.
userConversionRate	User conversion rate	The percentage of users who triggered any conversion event.
userEngagementDuration	User engagement	The total amount of time (in seconds) your website or app was in the foreground of users’ devices.
wauPerMau	WAU / MAU	The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.