Customer Segments

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The purpose of this manual is to familiarize you with customer segments in Avetti Commerce.

Customer segments is a great marketing feature that has been included so as to enable you to set up ad campaigns and other marketing techniques to reach out to your customer. The basic idea is to create separate shopper groups so that specific deals and promotions can be applied for customers belonging to a particular segment.

By the end of this module, you will learn to

• Create and configure customer segments

1. Click Marketing.
2. Click Customer Segments. You will see a list existing shopper groups or customer segments.

Add Customer Segment #

1. Click add on Customer Segments Page.
2. Enter the details. (Refer table 1)
3. Click Ok to save the details.

Field	Description
Name	Name for the customer group
Priority	The priority level to be assigned for that specific group. Lower the numerical value, higher the priority.
Start Date	Date on which the shopper group will be activated
End date	Date after which the shopper group will become inactive
Active	Check the box to activate or deactivate the shopper group with the specified date range
Description	Provide a brief description about the purpose of this shopper group

Edit Customer Segment #

1. Click the shopper group name.
2. Enter the details. (Refer table 1)
3. Click Ok to save the details.

Managing Rules for Customer Segments #

1. Click Rules link corresponding to each shopper group to customize a shopper group by specifying who all should be included in that group.